“Bridging the gap between strategy
and creativity is key to successful
brand communications.”
A philosophy both Sommer brothers believe in –
Leonard and Gordon.
Stuttgart, 10th January 2012
Germany’s second-largest Sunday newspaper begins campaign with SOMMER+SOMMER
10 January 2012 – fernweh-aktuell.com, the new travel portal by Sonntag Aktuell, Germany’s second-largest Sunday newspaper, has been online since 2 January 2012. The site offers visitors a wide array of information on selecting and planning trips, plus helpful tips and advice, as well as offbeat and surprising reports penned by experts and travel professionals.
To ensure the portal is well-visited right from the start, ...
Frankfurt, 21th October 2011
Stefanie Graf and Nintendo play doubles
Campaign for Wii Fit Plus and Wii sports series joins forces with Germany's tennis legend
"We enjoy our time together as a family. All of us love being active, trying different sports and enjoy playing games", explains Stefanie Graf. "The whole family tried Wii and liked it right away. We realized Wii is fun for all ages". A television ad set to appear in early November will show just how much fun Germany's most successful tennis player has with the Nintendo television game console. In the ad, Stefanie Graf ...
Stuttgart, 10th May 2011
Frankfurt opens the floor to the future with Xetra. Deutsche Börse marks historic move with campaign.
On 23 May will be a historic day for the Frankfurt stock exchange. Deutsche Börse is switching over all floor trading to the Xetra trading system, allowing Germany’s leading stock exchange to offer the best of both worlds: all the high-tech benefits of ultra-modern Xetra technology combined with the individual management and know-how of trading floor ...
ACCOUNT WIN Stuttgart, 04Th May 2011
SOMMER+SOMMER wins Wii Fit Plus pitch to expand Nintendo portfolio.
Frankfurt, Germany. 4 May 2011 – Following a pitch for the new Wii Fit Plus campaign, Nintendo Germany has recruited SOMMER+SOMMER to its pool of advertising agencies. With immediate effect, the agency headed up by brothers Leonard and Gordon Sommer will be responsible for strategic planning, concept development and the implementation of two new marketing campaigns for Wii. As well as activities for one of the client’s most important products, Wii Fit Plus, ...
25th February 2011
Kirby’s Epic Yarn: wild and woolly adventures for Wii fans everywhere
What are heroes are made of? In the case of Kirby – one of Nintendo’s cutest and most popular characters – it’s fabric. This year, Kirby celebrates his long-awaited and hotly-anticipated return to the world of video gaming. His “comeback” game, Kirby’s Epic Yarn, is set in a world made entirely of fabric. The game was released exclusively for Wii on 25 February 2011.
In the game’s madcap story, villainous sorcerer Yin-Yarn ...
Grossostheim and Vienna, 07th January 2011
CIBA VISION® launches cross-brand promotion to attract young new lens wearers.
CIBA VISION® – a leading manufacturer of contact lenses and lens care products – is stepping up its advertising activities, with the aim of strengthening its contact lenses business in the German and Austrian markets. Starting this April, the Novartis subsidiary will be launching a broad-based consumer campaign targeted directly at young people aged 16 ...
CAMPAIGN ANNOUNCMENT Stuttgart, 15Th November 2010
SOMMER+SOMMER to promote cult video game Donkey Kong Country Returns.
Remember those wild and wacky chases in mine carts? If you didn’t jump off at ex-actly the right moment you’d tumble off the screen. Oh, the music, the bananas, the vines, the barrels! And then there were the frantic searches for secret passages to bonus games. And the golden letters: K-O-N-G! So many Nintendo fans still revel in the memories, now refueled by renewed, intense anticipation: the cult video game ...
Sara Lee proves a source of fresh energy for men
Time-honored shower gel brand launches wide-ranging marketing push
The subsidiary of American conglomerate Sara Lee, which also markets consumer brands such as Senseo, Natreen and Fissan in Germany, will launch a 360° campaign for men in October 2010.
In launching two kinds of innovative shower gel for men – duschdas Body Relax and Body Refresh – duschdas is using this branding push to help duschdas shower gels become more strongly associated with the male target group.
campaign news Grossostheim, 19th April 2010
CIBA VISION® steps up its campaign to tempt young lens wearers into the market.
CIBA VISION® is one of the leading makers of contact lenses and lens care products. The company launched a high-profile consumer campaign specifically aimed at young adults aged 15 to 25. The SOMMER+SOMMER campaign was an extension of the first campaign, originally created by Saatchi & Saatchi in 2007. Central to the campaign was a push to recruit…
SOMMER+SOMMER facebook Fanpage
JUST IN TIME FOR SUMMER: SOMMER+SOMMER LAUNCHES AGENCY FACEBOOK PAGE.
SOMMER+SOMMER’s Facebook page gives fans behind-the-scenes snapshots of agency life. Inside gossip, special events, and staff news and views are dished up: How do the three yellow gnomes reflect the mood of the day?
SOMMER+SOMMER TAKE SILVER AT LEIPZIG BOOK FAIR
LAUNCH CAMPAIGN FOR “21ST CENTURY THRILL†WINS COVETED INDUSTRY AWARD.
At the Leipzig Book Fair, the 11th annual BuchMarkt Award, sponsored by the publications Die Welt and BuchMarkt, honored outstanding book marketing campaigns.
